Course Description

Strategic Communications Academy for Changemakers
Communicate for Lasting Change: Taking Your Strategy Beyond Raising Awareness

Join our transformative course designed exclusively for changemakers like you who are passionate about achieving their social change goals. We go beyond conventional approaches and dive deep into behavioral, social, and cognitive science to equip you with the tools to make a real change.

These sessions embrace scientific discoveries about human learning, cognitive processes, opinion formation, and driving action. Through dynamic and immersive sessions, our expert coaches will guide you through hands-on exercises that bring theory to life. Immerse yourself in an energizing learning environment where you'll acquire the skills to craft compelling narratives, build strategic communication frameworks, and communicate with confidence and clarity.  What does that look like in practice? It means you will develop and implement your strategic communications campaigns with a science-based approach to achieve significant and lasting positive behavioral change on a  public interest issue.

Enroll in this online workshop today and unlock the secrets to strategic communications rooted in science. Embrace the opportunity to connect with like-minded individuals, exchange ideas, and engage in peer-to-peer learning. Be prepared to revolutionize your approach to public interest communications and become a catalyst for transformative change.

Spaces are limited, so secure your spot now to embark on a journey of personal and professional growth. Together, let's harness the power of science and create a better future for all.

Course Outline

Spring Schedule

Jan. 23, 2024
Meet up and course expectations

January 30, 2024
The Science of What Makes People Care

February 13, 2024
Build the World You Wish Existed

February 27, 2024
Back-of-the Envelope Strategy

March 12, 2024
Storybuilding

Summer Strategy Immersion

June 22 and 23, 2024

Join us for a two-day workshop covering the four fundamental frameworks of public interest communications. Sessions meet online from 10 a.m. to 4 p.m. EST with a break for lunch. Participants will learn to take a public interest approach to their communications and implement science-based strategies in their work. 

Fall 2024 Schedule

August 13, 2024 
Meetup and Course Introduction 

August 27, 2024
The Science of What Makes People Care

September 10, 2024
Build the World You Wish Existed

September 24, 2024
Back-of-the Envelope Strategy

October 8, 2024
Storybuilding

Learner Outcomes

Learn How to:

• Apply a 6-point, science-based framework to your communications 

• Build stories that resonate with the community you’re trying to reach

• Hone storytelling and communications skills to achieve a greater understanding of your organization’s mission and vision 

• Develop an agile strategic communications campaign that accurately reaches the intended community

• Use design thinking and systems thinking to understand where to apply and leverage change

• Create meaningful calls to action that will move you closer to the change you seek

Notes