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Course Description

Director of Racquet Sports Course 1: Facilities, Operations, Marketing & Programming for the Era of Multiple Racquet Sports

Offered by the University of Florida’s College of Health and Human Performance, this self-paced course is the first in a two-course professional development track designed to prepare racquets professionals for leadership roles in today’s evolving racquets industry.

Developed by top industry experts, Course 1 equips aspiring and current Directors of Racquet Sports with the foundational business and operational skills needed to manage tennis, pickleball, padel, and other racquet sport programs across various facility types—commercial, country club, public, and resort-based.

Through five comprehensive modules, participants will gain expertise in facility operations, marketing strategy, programming design, and the history and business impact of multiple racquet sports. This course is ideal for professionals transitioning from on-court coaching to leadership roles, offering practical knowledge to confidently run a vibrant, multi-sport racquets facility.

Students will have 6mos from enrollment to complete the course.

Course Outline

  1. Introduction to the role of Director of Racquet Sports and Different Racquets Business Environments 
    1. Defining the Role
    2. Defining the various racquets business environments, governance and goals
    3. Self-assessment of capabilities for the role
  1. Tennis – Its history and importance:
    1. History and origin of the game
    2. Organizations that fuel its growth
  1. Understanding the various Complementary Racquet Sports
    1. Pickleball, Platform and Padel. POP
    2. SPEC, touchtennis, beach tennis, squash
  1. Facilities and Operations
    1. Clay Courts
    2. Hard courts, lighting, and winter structures
    3. Safety and Risk Management
    4. Profitable retail
    5. General Club care and SOPs
    6. Technology for Operations
  1. Sales and Marketing
    1. Sales
    2. General Marketing & Digital marketing

 

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Enroll Now - Select a section to enroll in
Section Title
Dir. of Racquet Sports Course 1
Type
self-paced
Dates
Start Now, you have 183 days to complete this course once enrolled.
Course Fee(s)
DORS-Course1 non-credit $1,295.00
Drop Request Deadline
TBD
Transfer Request Deadline
TBD
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