777892 - Digital Content Creation

Course Description

In today’s digital world, platforms like YouTube, Facebook, and Instagram have revolutionized how we share ideas, connect with audiences, and even generate revenue. Whether you’re looking to amplify your organization’s message or share your unique perspective, content creation offers endless opportunities to make an impact.

This course is designed to give you the foundational skills and strategies you need to thrive. You’ll learn how to define your niche, connect with your audience, produce engaging content, and build lasting relationships across platforms. By the end of this journey, you’ll be equipped with the tools and confidence to create meaningful content and navigate the ever-evolving world of digital media.

Course Outline

Specific Topics Include:

• Foundations of Content Creation
• Content Planning
• Basic Video Content Creation for Multiple Platforms
• Publishing and Audience Engagement

Learner Outcomes

• Define and Develop a Content Strategy – By the end of this course, learners will be able to identify their niche, analyze their target audience, and craft a personal brand by developing a clear content strategy tailored to their goals.

• Create and Implement a Content Plan – Learners will be able to set measurable content goals, develop a content calendar, and apply brainstorming techniques to generate at least five content ideas aligned with their strategy.

• Produce Basic Video Content for Multiple Platforms – By the end of the course, learners will be able to script, film, and edit at least one short-form and one long-form video using essential video production techniques, including proper lighting, audio, and graphics.

• Publish and Engage with an Online Audience Effectively – Learners will demonstrate their ability to publish content using platform-specific best practices, engage with their audience through at least three different strategies, and analyze content performance using key engagement metrics.

Notes

Who Should Attend:

• Aspiring Content Creators – Individuals who want to start their journey in content creation but need guidance on building a brand, planning content, and engaging an audience effectively.

• Entrepreneurs & Small Business Owners – Those looking to leverage content creation to market their business, increase brand awareness, and connect with potential customers on social media platforms.

• Marketing & Communications Professionals – People working in marketing, social media management, or communications who need foundational skills in content strategy, video production, and audience engagement.

• Nonprofit Organizations & Advocacy Groups – Teams or individuals who want to share their mission, amplify their message, and engage communities through strategic content creation.

• Educators & Thought Leaders – Teachers, coaches, and industry experts who want to build an online presence, share knowledge, and create engaging educational content.

• Freelancers & Side Hustlers – Those looking to monetize content creation as a career or side gig, whether through YouTube, Instagram, or other digital platforms.

• Corporate Professionals Exploring Digital Media – Employees in various industries who want to develop digital skills to enhance their professional brand or contribute to their company’s content efforts.