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Course Description

We teach changemakers how to use behavioral, social and cognitive science to achieve their social change goals.

Our workshops are rooted in what science tells us about how people learn, think, form opinions and what gets them to take action. Lively and hands-on, training sessions are led by expert coaches who draw on recent findings and insights from psychology, sociology, neuroscience, public relations, political science and other scholarship.

Enroll in our self-paced workshops to learn on your own schedule. Discover how to hone your communication strategy with a public interest mindset. Learn to lead on change management strategies, build an effective theory of change and develop your thought leadership. 

Choose from any one of our self-paced pubic interest communications courses. Earn a digital badge for each workshop. Bundle more than one course to receive a discount and earn a course completion credential. 
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Enroll Now - Select a section to enroll in
Section Title
The Science of What Makes People Care
Type
Online, self paced
Dates
Jan 06, 2025 to Dec 30, 2025
Course Fee(s)
Registration fee non-credit $395.00
Drop Request Deadline
Dec 30, 2024
Transfer Request Deadline
Dec 30, 2024
Section Notes

The scientific evidence is piling up: people don’t act on information, they act on what they care most about. 

In The Science of What Makes People Care, we’ve distilled six core principles from behavioral, cognitive and social science that you can apply to help people care more about your work. The framework helps you learn to apply these rules to your own work and apply a science-based framework for approaching new communications challenges.

This self-paced course allows you to engage with the material at your own pace. You must move through the course in sequence, starting with the Introduction module. On each page, you will find a brief introduction, the learning objectives and a video lecture with assignments and assessments embedded throughout. The Guest Video, and Additional Resources section provide optional reading material and links to videos that illustrate the concepts covered. 

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